Sustainability


Idea mode ​​has the environmental protection and sustainability as the reference values in all production phases.

Our headquarter in Cannara (PG-Italy) uses green energy (thanks to the production of our photovoltaic system) and the entire architectural structure has been studied in order to optimize energy consumption.


We use certified facilities for the production processes, our laundry are able to guarantee low energy impact treatments and low water consumption thanks to the best and latest technologies such as Laser, Ozone and Ice.


For what concerns the selection of fabrics, our goal is to be able to achieve 100% of our production with BCI® certified cottons by 2020.


Today, we already have about 40% of our current production made with the use of Organic Cotton GOTS® fabrics.

In Italy, as well as in Tunisia we can provide our customers with a completely sustainable production chain, from Organic fabrics, which are the result of research and collaboration with important companies producing denim fabrics, to certified laboratories (SMETA, Fair Wear Foundation...) and laundries (with low environmental impact and certified).

If you are interested in this topic we are at your disposal for further clarification...


One of the many things that differentiate us is that we do not just offer the production of jeans, but our goal is to share our thoughts, ideas and passions with our customers. We want to create, together, an outstanding and beautiful product that is at the same time sustainable and respectful of both the environment and people's work.

Our experience in the management of the “sustainable denim” has been tested by years of collaboration with prestigious premium European Denim brands that have made the issue of sustainability something that is nowadays essential.